With ever increasing childcare costs and a desire to fit work around family life, more and more enterprising women are joining the ‘mumpreneur’ movement – the stay-at-home mother who keeps one eye on the children and the other on their fledging start-up business. It has been reported that mumpreneur figures have reached a record 800,000 women this year. Could you be the next one to join them?
If you’ve got a great idea, making it as your own boss has proven a viable option for record numbers of women, and there’s nothing stopping you being one of them. My business coaching programme could help you do this, so please contact me if you would like my support. As a coach, I come across lots of women who are using their entrepreneurial spirit to turn their passions in to thriving businesses. Here are my top three tips if you are thinking of following this highly rewarding and challenging career option:
Dream Big: If you really want to be successful, you need big dreams and even bigger plans – passion fuels the rocket but vision points the rocket in the right direction. Start with your grand vision for the future, and then break it down in to smaller, achievable goals.
Play to your strengths: If you are still waiting for that billion dollar brainwave and can’t come up with any idea or product that you can market, then do things a bit differently – consider your skills, experience, know-how and strengths, and think about what you could apply them to. Being a mumpreneur doesn’t necessarily mean you need to pioneer something new, you just need to do something better than what is already out there, so think about what you could do really well at and outshine your competitors. Equally, there are lots of franchise opportunities that you might like to consider, so just think about what you would enjoy and what you would be good at, and start researching possibilities.
Believe in yourself: Simply put, if you don’t believe in your product or service then how is anyone else supposed to? Henry Ford famously said: “Whether you think you can, or you think you can’t, your probably right”. Self-doubt and fear is responsible for more unfulfilled potential than anything else. Just because you’ve never run a business before, doesn’t mean you don’t have what it takes. So, follow your passions, be clear about your strengths, seek help where you need it, and go for it!
If you are thinking about becoming a mumpreneur or already are one, let us know in your comments below and share your thoughts.